TCS and Salesforce Partner to Boost AI in Manufacturing, Semiconductors

Tata Consultancy Services (TCS) on Thursday announced a collaboration with Salesforce to enhance the use of artificial intelligence in the manufacturing and semiconductor sectors.

As part of this partnership, TCS has launched three key initiatives to improve sales and service efficiency. The Semiconductor Sales Accelerator will help businesses increase sales by providing data-driven insights. 

The Seller for the Future initiative will offer real-time updates, predictive analytics, and personalised recommendations to enhance sales strategies. Meanwhile, Digital Field Service will assist field technicians with real-time data, predictive maintenance tools, and better scheduling.

TCS and Salesforce aim to help companies make better use of their data, which is often scattered and unstructured, making AI adoption challenging. By combining their expertise in AI and cloud computing, the two companies seek to transform how manufacturers and semiconductor firms sell and service their products.

Prashant Shirgur, global head of enterprise solutions at TCS, highlighted the need for accurate, real-time data in the fast-moving semiconductor industry. He emphasised that TCS is committed to providing businesses with the insights necessary for growth.

The company’s TCS Crystallus on the Salesforce platform is designed to give sales teams the tools to engage customers confidently, reduce sales cycles, and boost revenue.

Meanwhile, in its latest Q3 FY25 earnings call, TCS reported that its clients were actively investing in generative AI and agentic AI while building robust data foundations.

According to the statement issued by the company,TCS is  actively engaged with clients on AI/GenAI-led software engineering, legacy modernisation and AIOps. This has resulted in an increase in successful production deployment of AI/GenAI engagements leading to greater business certainty and confidence for  clients.

TCS has also launched its TCS 5A Framework for Responsible AI in partnership with AWS to address and mitigate AI risks holistically. TCS claims that it is the first of its kind in the industry.