Adobe Adds New AI-Powered Video Model to Its Arsenal

The Adobe suite is widely popular among professionals, thanks to its grace in integrating AI to assist creative workflows. Expanding on its existing AI-powered offerings, Adobe has now introduced a new Firefly app, along with the launch of its video model, making it a multimedia generation tool for users.

Adobe states that the Firefly video model is the industry’s first commercially safe AI video generation model, which powers ‘Generate Video (beta)’ in the Firefly application, as well as ‘Generative Extend (beta)’ in Adobe Premiere Pro. 

The company claims that it generates IP-friendly video content that can be used in production and has been trained on content that Adobe has permission to use.

It is important to note that the video model is available in public beta, which means you should be cautious about production use cases.

To get access to the video model, customers have to opt for Firefly Standard or Pro subscription plans. The plans include different limits for generating videos, images, or vectors as per the customer’s requirements. 

The Firefly app integrates with the Adobe Creative Cloud applications, including Premier Pro, Photoshop, Express, and more.

To generate a video clip, one must simply type in a text prompt, control the camera angle for the shots, and create various design elements as assets. At the moment, the model supports up to 1080p resolution, and it plans to support 4k resolution soon.

David Wadhwani, president of Adobe’s digital media business, said, “Firefly is designed for creative professionals looking for unmatched creative control and IP-friendly tools that can be used safely and effectively in both ideation and production.” 

“We’ve been thrilled to hear from beta customers who’ve found it a game-changer for ideating concepts and producing stunning videos, and we can’t wait to see how the creative community uses it to bring their stories to the world,” he added.

While Adobe has tried its best to protect the creator’s work, it remains to be seen how Firefly performs for creators and how they use it.