6 months ago
44
- Last updated October 16, 2024
- In AI News
The FIFA World Cup 2026 will feature 48 teams and be hosted by three nations for the first time, while the 2027 FIFA Women’s World Cup will take place in Brazil, marking the first time the event will be held in South America.
Illustration by Inside Fifa
Lenovo has been named the Official Technology Partner for FIFA, covering both the FIFA World Cup 2026 and the FIFA Women’s World Cup 2027. The announcement was made during Lenovo’s Tech World innovation event, where the multinational company’s collaboration with FIFA was revealed.
This partnership places Lenovo in FIFA’s top-tier sponsorship category, as the brand aims to deliver advanced technological solutions to elevate fan experiences and global broadcasts.
I'm excited to announce that Lenovo has become the Official Technology Partner of FIFA, including both the FIFA World Cup 26™ and FIFA Women’s World Cup 2027™. As a leader in innovation, we are proud to join forces with the world’s most popular sport to power the largest global… pic.twitter.com/7YwQsrmfrK
— Yuanqing Yang (@YuanqingYang) October 16, 2024Lenovo will integrate its AI innovations, devices, and data center infrastructure to enhance fan engagement and help FIFA achieve its goal of growing the sport globally. The 2026 FIFA World Cup, set to be hosted in Canada, Mexico, and the United States, and the 2027 FIFA Women’s World Cup in Brazil, will feature Lenovo’s products such as ThinkPad laptops, Motorola smartphones, and servers to power real-time analytics, stadium experiences, and global data accessibility.
“Lenovo is proud to support FIFA’s vision of leveraging technology to elevate the game, enhance the fan experience worldwide, and foster innovation that levels the playing field,” said Yuanqing Yang, Lenovo chairman and CEO. “We’re excited that our cutting-edge technology and AI innovation will take center stage in the upcoming tournaments.”
FIFA President Gianni Infantino echoed this sentiment, highlighting the importance of technology in transforming fan experiences. “We are excited to welcome Lenovo to our journey and work with them to implement technologies, innovations, and programs that spread our sport. Data and technology combined helps us to know fans better, and we will use it to create unparalleled and unforgettable fan experiences.”
This partnership marks Lenovo’s first collaboration with FIFA and aligns with Lenovo’s history of supporting flagship global sporting events. The FIFA World Cup 2026 will feature 48 teams and be hosted by three nations for the first time, while the 2027 FIFA Women’s World Cup will take place in Brazil, marking the first time the event will be held in South America.
At Cypher 2024, former Indian football captain Bhaichung Bhutia advocated merging football and technology. “In Indian football, we are yet to use the technology [AI and analytics] that is used in a much bigger way in world football,” he said.
“I was just reading, not sure if it’s true, that Liverpool signed Mohamed Salah because of data,” recalled Bhutia, pondering over the existence of technology in football and how it’s now a necessity in Indian football.
Mohit Pandey
Mohit dives deep into the AI world to bring out information in simple, explainable, and sometimes funny words.
25th Oct 2024
Meet 30+ top CDOs, ITDMs & AI Leaders.
Upcoming Large format Conference
The Most Powerful Generative AI Conference for Enterprise Leaders and Startup Founders
Nov 21-22, 2024 | 📍 Santa Clara Convention Center, CA
Download the easiest way to
stay informed
Subscribe to The Belamy: Our Weekly Newsletter
Biggest AI stories, delivered to your inbox every week.
Rising 2025 | DE&I in Tech & AI Summit
Mar 20 and 21, 2025 | 📍 J N Tata Auditorium, Bengaluru
Data Engineering Summit 2024
May 30 and 31, 2024 | 📍 Bangalore, India
February 5 – 7, 2025 | Nimhans Convention Center, Bangalore
MachineCon GCC Summit 2024
June 28 2024 | 📍Bangalore, India
September 25-27, 2024 | 📍Bangalore, India
Nov 21-22 2024 | 📍Santa Clara Convention Center, California, USA
Our Discord Community for AI Ecosystem, In collaboration with NVIDIA.
World's Biggest Media & Analyst firm specializing in AI
AIM publishes every day, and we believe in quality over quantity, honesty over spin. We offer a wide variety of branding and targeting options to make it easy for you to propagate your brand.
AIM Brand Solutions, a marketing division within AIM, specializes in creating diverse content such as documentaries, public artworks, podcasts, videos, articles, and more to effectively tell compelling stories.
ADaSci Corporate training program on Generative AI provides a unique opportunity to empower, retain and advance your talent
With MachineHack you can not only find qualified developers with hiring challenges but can also engage the developer community and your internal workforce by hosting hackathons.
Conduct Customized Online Assessments on our Powerful Cloud-based Platform, Secured with Best-in-class Proctoring
AIM Research produces a series of annual reports on AI & Data Science covering every aspect of the industry. Request Customised Reports & AIM Surveys for a study on topics of your interest.
Immerse yourself in AI and business conferences tailored to your role, designed to elevate your performance and empower you to accomplish your organization’s vital objectives.
© Analytics India Magazine Pvt Ltd & AIM Media House LLC 2024
