- Last updated October 16, 2024
- In AI News
By simply uploading a product image, sellers receive auto-generated titles, descriptions, features, and pricing suggestions, all infused with a deep understanding of Indic culture.

BharatGen, India’s first government backed multimodal AI initiative, has released e-vikrAI, an advanced solution powered by Vision Language Models, tailored for product images in Indic e-commerce.
e-vikrAI simplifies cataloguing for sellers, eliminating the need for manual input. By simply uploading a product image, sellers receive auto-generated titles, descriptions, features, and pricing suggestions, all infused with a deep understanding of Indic culture.
A key highlight is its explainability feature ‘e-vikrAI’, that can translate and vocalise product descriptions in various Indian languages, enhancing accessibility for sellers nationwide.
BharatGen stands for building “GenAI for Bharat, by Bharat.” Union Minister Dr. Jitendra Singh inaugurated the project last month and it aims to revolutionise public service delivery and enhance citizen engagement through AI.
Spearheaded by IIT Bombay under the National Mission on Interdisciplinary Cyber-Physical Systems (NM-ICPS) of the Department of Science and Technology (DST), BharatGen focuses on creating AI models tailored for India’s diverse languages and cultural contexts.
The project is being executed by the TIH Foundation for IoT and IOE at IIT Bombay, in collaboration with several leading academic institutions, including IITs across the country.
“BharatGen is not just about foundational AI technology, rather it facilitates a comprehensive and inclusive ecosystem. This AI will create new opportunities in important sectors like education, health, agriculture, and industry,” Prof Ganesh Ramakrishnan, Lead of the BharatGen initiative, told AIM.
Mohit Pandey
Mohit dives deep into the AI world to bring out information in simple, explainable, and sometimes funny words.
Subscribe to The Belamy: Our Weekly Newsletter
Biggest AI stories, delivered to your inbox every week.
Rising 2025 | DE&I in Tech & AI Summit
Mar 20 and 21, 2025 | 📍 J N Tata Auditorium, Bengaluru
Data Engineering Summit 2024
May 30 and 31, 2024 | 📍 Bangalore, India
February 5 – 7, 2025 | Nimhans Convention Center, Bangalore
MachineCon GCC Summit 2024
June 28 2024 | 📍Bangalore, India
September 25-27, 2024 | 📍Bangalore, India
Nov 21-22 2024 | 📍Santa Clara Convention Center, California, USA
Our Discord Community for AI Ecosystem, In collaboration with NVIDIA.
AIM publishes every day, and we believe in quality over quantity, honesty over spin. We offer a wide variety of branding and targeting options to make it easy for you to propagate your brand.
AIM Brand Solutions, a marketing division within AIM, specializes in creating diverse content such as documentaries, public artworks, podcasts, videos, articles, and more to effectively tell compelling stories.
ADaSci Corporate training program on Generative AI provides a unique opportunity to empower, retain and advance your talent
With MachineHack you can not only find qualified developers with hiring challenges but can also engage the developer community and your internal workforce by hosting hackathons.
Conduct Customized Online Assessments on our Powerful Cloud-based Platform, Secured with Best-in-class Proctoring
AIM Research produces a series of annual reports on AI & Data Science covering every aspect of the industry. Request Customised Reports & AIM Surveys for a study on topics of your interest.
© Analytics India Magazine Pvt Ltd & AIM Media House LLC 2024