3 weeks ago
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Apple is reportedly planning to integrate cameras on its Apple Watch, Bloomberg reported. The cameras would help the Apple Watch visually observe the user’s environment and use AI to deliver appropriate information.
The report added that Apple is considering adding cameras to both the standard Series and the Ultra watches. The standard Series variant of the Apple Watch will feature a camera inside its display, akin to the front-facing camera on the iPhone. The Apple Watch Ultra, however, will feature a camera lens on the side of the watch, near the crown and the button.
Earlier this year, Bloomberg reported that Apple is considering adding cameras to its AirPods to help users understand their surroundings for AI-enabled features.
Having said that, the company is facing turbulent times with regard to Apple Intelligence on the iPhone. A few weeks ago, Apple announced that the release of a more personalised version of Siri had been delayed until 2026. Last month, it was reported that the company was struggling to mitigate various bugs and engineering problems within Siri.
Recently, Bloomberg reported that Mike Rockwell, creator of the Apple Vision Pro, will replace John Giannandrea as the AI head. As per the reports, CEO Tim Cook had “lost confidence” in Giannandrea’s ability to develop products.
To make matters worse, Apple has been slapped with a lawsuit claiming that the company has falsely advertised Apple Intelligence features. The lawsuit, filed in the US District Court in San Jose, sought class-action status and financial damage for users who have bought iPhones equipped with Apple Intelligence.
Moreover, last year, Apple came under fire for inaccurate AI-generated summaries of news articles, particularly from BBC News. Recently, Apple released a statement to push an update to mitigate such issues.
Furthermore, several users across social media have expressed dissatisfaction regarding Apple Intelligence. Certain features noticeably lag behind the ones offered by smartphones from competitors like Samsung.
Aditya Agarwal, general partner at South Park Commons, in a post on X, said, “I don’t know how it’s possible, but Siri feels *worse* after the launch of Apple Intelligence.”
Moreover, in a survey conducted by Sellcell, 73% of iPhone users indicated that AI features add “little to no value”.
