2am VC Fund to Back Early Stage Startups in Consumer Tech, AI, Fintech, and SaaS

Venture capital firm 2am VC has launched its second fund, targeting investments in 30 Indian startups across consumer tech, fintech, AI, food & beverage, and global SaaS.

The firm will allocate 60% of the fund for initial investments and 40% for follow-on rounds. 2am VC made its debut in 2021, closing a $10 million Fund I. To date, 2am VC has invested in 47 companies, including NEWME, Apna Mart, Bimaplan, and Karbon Card, among others.

Founded by Hershel Mehta and Brendan Rogers, the firm previously closed on $10 million.  

“We know that Indian founders are blessed with many financing options, and we strive to be top-of-mind for founders as an investor of choice,” Mehta said. “We go above and beyond to support founders in being their hyperlocal and hyperglobal partners to introduce key relationships, arrange customers, and offer targeted guidance to support growth and achieve product-market-fit.” 

The firm’s thesis focuses on the value emerging from a generational shift in Indian consumer behaviour, driven by a young, urban population with rising disposable income. Consumers are increasingly prioritising quality, convenience, and digital experience over cost. This shift is creating demand for tech-first solutions tailored to Indian contexts and for niche, category-defining products in underpenetrated markets. 

2am VC, which has offices in Mumbai, Bengaluru, Delhi NCR, and Los Angeles, connects global investors with Indian founders. The fund focuses on early-stage startups, mainly at the pre-seed to seed stage.

“We recognise that the next stage of development of Indian startups will be driven by young and first-time Indian founders building companies that are uniquely Indian,” Rogers said.