Samsung Brings On-Device AI to TVs 

Samsung Electronics unveiled Samsung Vision AI at the Consumer Electronics Show (CES) in Las Vegas, United States. Vision AI offers instant information about what is on the screen, live translation, and a ‘Generative Wallpaper’ that transforms the screen into a dynamic art canvas.

Moreover, AI can upscale lower-resolution content up to 8K quality, separate and optimise sound components, and enhance the display’s colours. 

The company also said that Vision AI features are now integrated across Neo QLED, OLED, QLED and The Frame models. The Neo QLED 8K QN990F television leverages the NQ8 AI Gen3 Processor to run AI features locally. 

Samsung has collaborated with Microsoft, among other AI partners, to deliver these experiences.The new Smart TVs and Smart Monitors will feature Microsoft Copilot. “This partnership will enable users to explore a wide range of Copilot services, including personalised content recommendations,” read the announcement. 

Samsung also said that it plans to work closely with other leading AI companies, including Google, to ‘expand what Vision AI can do’. 

Furthermore, Vision AI also positions screens as the ‘central hub’ for the SmartThings, home automation ecosystem. This provides real-time updates about your household environment, keeps an eye on loved ones, and monitors ‘unusual behaviour’ in family members and pets. 

“With Samsung Vision AI, we’re reimagining what screens can do, connecting entertainment, personalisation and lifestyle solutions into one seamless experience to simplify your life,” said SW Yong, President and Head of Visual Display Business at Samsung Electronics.

Besides televisions, Samsung also unveiled an array of new display technologies at CES. The company unveiled Premiere 5, an industry’s first ‘triple-laster ultra short-throw’ projector, essentially a high-quality projector that uses three lasers to project large displays from a short distance. Samsung also announced a ‘MICRO LED Beauty Mirror’, which uses advanced display and sensor technology to reflect your image while analysing your skin. 

Samsung isn’t the only company in this game. LG also announced its lineup of AI TVs at CES 2025. The company unveiled the 2025 OLED EVO lineup, which includes the evo M5 and evo G5 models and features the second-generation Alpha 11 AI processor. 

“The 2025 OLED evo models provide enhanced picture and sound quality. Deep learning algorithms meticulously analyse and refine low-resolution and low-quality images, enhancing them to a higher definition with pixel-level precision for natural and sharper visuals,” said LG in the announcement. 

Like Samsung, LG has also collaborated with Microsoft and provides access to Copilot. AI in LG TVs will also help recognise individual voices, automatically switch profiles, drive more relevant suggestions, and use a large language model to help converse with the interface.