- Published on March 12, 2025
- In AI News
The increasing adoption of Agentforce has the potential to drive significant impact across Singapore’s industries, startups, and the public sector.
American cloud services giant Salesforce on Wednesday announced that it plans to invest $1 billion in Singapore over the next five years. The investment will aid enterprises, startups, and industries nationwide in building a ‘digital workforce’ through the company’s agent-based AI platform Agentforce.
“Singapore has been dealing with a slowing growth rate of the labour force, contributed by an aging population and declining birth rates. Agentforce delivers Singapore an opportunity to rapidly expand its labour force in many key service and public sector roles,” the company said.
Besides, Singapore Airlines (SIA) announced a collaboration with Salesforce to integrate the company’s Agentforce and other AI services into its customer case management system. The two companies will also develop more AI solutions in the country’s Salesforce AI research hub, which was established in 2019.
“This helps to streamline its (SIA) customer service operations, allowing its customer service representatives to focus on providing enhanced and personalised attention in each customer interaction,” read the announcement.
Agentforce is Salesforce’s AI-focused platform that helps businesses create and deploy agents that use language models and tools within the Salesforce ecosystem. In December last year, Salesforce announced Agentforce 2.0, calling it the “digital labour platform for building a limitless workforce”. The company also said the platform features enhanced reasoning, and data retrieval capabilities to deliver precise answers and orchestrate actions for complex, multi-step questions.
“Customers like Accenture, The Adecco Group, Finnair, Heathrow Airport, IBM, Indeed, Saks Global, and SharkNinja are embracing Agentforce to augment their teams with digital labor,” the company said.
Last week, the company announced AgentExchange, a marketplace for Agentforce, allowing partners, developers, and the Agentblazer community to build and monetise AI components. AgentExchange includes over 200 partners, such as Google Cloud, Docusign, and Box, providing prebuilt solutions for AI agents.
Supreeth Koundinya
Supreeth is an engineering graduate who is curious about the world of artificial intelligence and loves to write stories on how it is solving problems and shaping the future of humanity.
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