- Published on March 18, 2025
- In AI News

AI search engine Perplexity has partnered with Japanese investment firm SoftBank to launch Perplexity Enterprise Pro for corporate customers in Japan.
With this, SoftBank becomes the first authorised reseller, helping expand Perplexity’s reach in Japan’s corporate market.
According to the company’s blog post, the partnership utilises SoftBank’s 7,000-member enterprise sales team to target Japanese companies. SoftBank’s established presence provides an opportunity to penetrate one of the world’s largest economies.
SoftBank has already tested the product internally, confirming its ability to improve productivity for Japanese enterprises.
This collaboration builds on an existing alliance between Perplexity, SoftBank, Y!Mobile, and LINEMO, which began in June 2024 with a free trial of Perplexity Pro for individual customers.
SoftBank’s relationships across various industries, including finance, manufacturing, healthcare, and technology, help Perplexity overcome market entry barriers.
With Perplexity Enterprise Pro, Japanese businesses can leverage AI-driven search to transform how teams access and use information. They will join over 7,000 global organisations using the platform.
With 15 million users, Perplexity has been on a shipping spree recently.
The company released a Windows app, added MCP support for real-time data.
Perplexity’s latest release, the Perplexity Windows app, is now available.
Meanwhile, Deutsche Telekom, the parent company of T-Mobile, has partnered with Perplexity AI to create a next-generation AI Phone. Running on a custom Magenta AI operating system, it will feature Perplexity Assistant.
The company also open-sourced R1 1776, a version of the DeepSeek-R1 language model that has been post-trained to eliminate censorship and provide factual responses.
Aditi Suresh
I hold a degree in political science, and am interested in how AI and online culture intersect. I can be reached at [email protected]
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