ONDC, CoRover Unveil Mahakumbh AI Sahayata Assistant for Pilgrims, Powered by BharatGPT

In a bid to enhance the experience of millions of pilgrims, the Open Network for Digital Commerce (ONDC) has partnered with conversational AI firm CoRover to launch Mahakumbh AI Sahayata, an AI-driven assistant powered by BharatGPT. 

The initiative aims to provide real-time guidance, information, and support to pilgrims attending the Mahakumbh festival.

Available via phone and WhatsApp, the AI assistant offers multilingual support in over 14 languages, catering to pilgrims regardless of their tech proficiency or internet availability. It can handle up to 100,000 queries or calls simultaneously, assisting with directions, schedules, accommodation details, and emergency contacts.

“ONDC is committed to leveraging technology to enhance experiences and empower people. We are excited to contribute to initiatives that make a meaningful impact and promote inclusivity for all,” said T Koshy, MD & CEO at ONDC.

CoRover’s founder & CEO, Ankush Sabharwal, emphasised the initiative’s scalability and accessibility, stating, “Mahakumbh AI Sahayata is more than a tool; it’s a companion that cares, powered by BharatGPT – India’s pride. With its ability to handle 100+ languages and process up to 100,000 queries/calls concurrently, we’re ensuring no pilgrim is left unheard.”

Designed to bridge the digital divide, Mahakumbh AI Sahayata ensures seamless access to essential information, reinforcing ONDC and CoRover’s vision of leveraging AI for societal benefit.

The Ministry of Electronics and Information Technology (MeitY) has also integrated Bhashini, its language translation ecosystem, to provide multilingual support at Maha Kumbh Prayagraj 2025. This initiative ensures seamless communication for millions of devotees in 11 languages, including Hindi and English.

Similarly, Bhavish Aggarwal, founder and CEO of Ola and Krutrim, also earlier announced that Krutrim will power the LLM services for the Kumbh Sah’AI’yak app, an AI chatbot unveiled today by Prime Minister Narendra Modi.