Nintendo Investors Look Past Grim Sales to Bright Switch 2 Future

2 months ago 24

A wall mural depicting Nintendo’s Mario character in Kyoto.

Photographer: Buddhika Weerasinghe/Bloomberg

February 5, 2025 at 7:02 AM EST

Welcome to Tech In Depth, our revamped daily newsletter with reporting and analysis about the business of tech from Bloomberg’s journalists around the world. Today, Vlad Savov marvels at the contrast between Nintendo’s plummeting sales and rocketing share price.

China jabs back: Unlike Mexico and Canada, China got saddled with tariffs from the incoming Trump administration and Beijing issued a response. It was carefully calibrated to signal displeasure without rocking the boat — exemplified by China setting its regulatory sights on Google, a company whose services have been absent from the country since 2010.

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