India’s First AI Unicorn Fractal Invests $20 Million in Asper.AI

Fractal, a global provider of enterprise AI solutions, has announced a $20 million strategic investment in Asper.AI, one of its product companies focused on AI-driven growth solutions for consumer goods and manufacturing. The company said the investment will support Asper’s expansion, enhance product development, and scale its enterprise customer base globally.

Founded with the goal of transforming decision-making in enterprise growth, Asper.AI leverages AI across four key areas, including demand forecasting and planning, revenue growth management, inventory planning, and sales execution. 

The company operates across Bengaluru, New York, London, and San Francisco, focusing on delivering interconnected, AI-powered decisions that enhance business performance.

Pranay Agrawal, co-founder and CEO of Fractal, emphasised Asper’s rapid progress and said, “Asper has demonstrated exceptional growth and innovation in just three years. We are thrilled to continue our partnership with Asper’s team to drive the next phase of growth. The phased investment will fuel Asper’s vision, unlocking new opportunities for enterprise customers.”

Meanwhile, Asper.AI’s co-founder and CEO, Mohit Agarwal, highlighted that more than AI, consumer goods need an ally that scales with their operations, speaks their language, and turns data into actionable decisions. 

“This investment from Fractal enables us to enhance our autonomous growth AI platform, attract top talent, and expand our product offerings to meet the increasing demand for cutting-edge AI solutions,” he added. 

The company expects that developing such expertise internally demands substantial investment in AI talent, infrastructure, ongoing model training, and deep domain knowledge. 

Fractal, founded in 2022, is known for driving AI adoption among Fortune 500 companies. It has built a portfolio of AI-driven businesses, including Asper.AI, Flyfish (a GenAI platform for search and product discovery), and Analytics Vidhya (a leading data science community). It also incubated Qure.ai, a healthcare AI player focused on tuberculosis, lung cancer, and stroke detection.