6 months ago
50
- Last updated September 24, 2024
- In AI News
Users will now be able to customise their games as they play.
Electronic Arts (EA) is taking the gaming and AI scene seriously. Recently, Mihir Vaidya, chief strategy officer of EA, shared a glimpse into the future of gaming and user generated games (UGX), illustrating a pathway from ‘Imagination to Creation.’
The concept video showcased during the presentation demonstrated the company’s approach where players can seamlessly create expansive gaming worlds without any coding expertise, using only natural language. For example, they can create more characters, obstacles, level up or design their own weapon by simple natural language prompts.
In the demonstration video, two players were seen transforming simple cardboard boxes into complex, multi-level game worlds. It included characters, weapons and gameplay mechanics in real time. Fueled by EA’s proprietary datasets, which include hundreds of thousands of 3D assets, millions of lines of code and trillions of telemetry events. Such an enormous data pool allows EA to train advanced custom creation models, enabling users to build their game worlds in mere seconds.
EA’s leadership emphasised the transformative potential of these systems. The ability to remix foundational game elements in real-time, without technical barriers, opens the door for creators to develop unique experiences that go beyond traditional AAA titles. These creations, built upon EA’s existing intellectual property (IP), could evolve into chart-topping games themselves.
The new UGX vision also hints at a deepening collaboration between professional developers and the gaming community. As players create and iterate, EA sees the potential for new IPs to emerge from these creations, reinforcing a symbiotic relationship between creators and developers.
Similarly, text-to-video games are becoming a focus for several gaming and AI companies. For example, launched in February, Google’s Genie was able to create games with single prompts.
This all just proves Jensen Huang’s point that in the future everyone would be a gamer. Turns out that everyone would be able to create their own video games as well.
Tanisha Bhattacharjee
Journalist with a passion for art, technological development and travel. Discovering the dynamic world of AI, one article at a time.
Association of Data Scientists
Tailored Generative AI Training for Your Team
Upcoming Large format Conference
Sep 25-27, 2024 | 📍 Bangalore, India
Download the easiest way to
stay informed
Subscribe to The Belamy: Our Weekly Newsletter
Biggest AI stories, delivered to your inbox every week.
<span data-metadata=""><span data-buffer="">Flagship Events
Rising 2024 | DE&I in Tech Summit
April 4 and 5, 2024 | 📍 Hilton Convention Center, Manyata Tech Park, Bangalore
Data Engineering Summit 2024
May 30 and 31, 2024 | 📍 Bangalore, India
26 July 2024 | 583 Park Avenue, New York
MachineCon GCC Summit 2024
June 28 2024 | 📍Bangalore, India
Nov 21-22 2024 | 📍Santa Clara Convention Center, California, USA
September 25-27, 2024 | 📍Bangalore, India
Our Discord Community for AI Ecosystem, In collaboration with NVIDIA.
World's Biggest Media & Analyst firm specializing in AI
AIM publishes every day, and we believe in quality over quantity, honesty over spin. We offer a wide variety of branding and targeting options to make it easy for you to propagate your brand.
AIM Brand Solutions, a marketing division within AIM, specializes in creating diverse content such as documentaries, public artworks, podcasts, videos, articles, and more to effectively tell compelling stories.
ADaSci Corporate training program on Generative AI provides a unique opportunity to empower, retain and advance your talent
With MachineHack you can not only find qualified developers with hiring challenges but can also engage the developer community and your internal workforce by hosting hackathons.
Conduct Customized Online Assessments on our Powerful Cloud-based Platform, Secured with Best-in-class Proctoring
AIM Research produces a series of annual reports on AI & Data Science covering every aspect of the industry. Request Customised Reports & AIM Surveys for a study on topics of your interest.
Immerse yourself in AI and business conferences tailored to your role, designed to elevate your performance and empower you to accomplish your organization’s vital objectives.
© Analytics India Magazine Pvt Ltd & AIM Media House LLC 2024
