- Published on January 7, 2025
- In AI News
The world's biggest smartphone maker is battling a fake news crisis.

Apple on Monday said it plans to release an update to Apple Intelligence that will prevent inaccurate summaries of alerts and notifications. This follows the BBC’s complaint last month about an incorrect summary of a BBC news alert.
Apple Intelligence notified its readers saying Luigi Mangione, the lead suspect in the murder of UnitedHealthcare’s CEO, shot himself, while it was not actually true.
“A software update in the coming weeks will further clarify when the text being displayed is summarisation provided by Apple Intelligence. We encourage users to report a concern if they view an unexpected notification summary,” the company added. “Apple Intelligence features are in beta, and we are continuously making improvements with the help of user feedback.”
Apple Intelligence is a suite of AI features available for iPhone 15 Pro and newer devices, running the latest version of iOS 18. One feature summarises the contents in a notification or alert to help users quickly understand information.
Since its launch, widespread criticism has been observed regarding the inaccuracies of the feature. Here’s a clearer version:
False headlines circulated through screenshots, including several pieces of misinformation, such as Benjamin Netanyahu’s arrest, a premature announcement of Luke Littler winning the PDC World Darts Championship before the tournament ended, and one that wrongly said Rafael Nadal had come out as gay.
Moreover, there is also an entire subreddit called r/AppleIntelligenceFail, where users share some of the most confusing and out-of-context results derived from Apple Intelligence.
What is concerning is that the AI models inside iPhones with Apple Intelligence are struggling to understand context, slang, and nuances from text written conversationally.
Furthermore, a recent survey conducted by Sellcell included 1,000 users who owned iPhones with Apple Intelligence. About 73% of the respondents said that they were not satisfied with the AI features and failed to find enough value. However, 47% of iPhone users said that its AI features were ‘somewhat an important deciding factor’ while buying one.
Quinn Nelson, a popular YouTuber, reacted to the survey results and said, “Perhaps that’s because Apple Intelligence does very little to nothing in value so far.
Supreeth Koundinya
Supreeth is an engineering graduate who is curious about the world of artificial intelligence and loves to write stories on how it is solving problems and shaping the future of humanity.
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