Advance Auto Parts Opens Innovation Hub in its Hyderabad GCC

Advance Auto Parts India (India Innovation Center) has unveiled its new Innovation Hub, to drive transformative change and develop groundbreaking solutions in the automotive aftermarket industry. The Hyderabad GCC serves as an innovation hub, delivering essential transformational support and automotive solutions in IT, digital, finance, and human resources for its operations in North America.

The inauguration event was attended by top executives, including Kristen Soler, chief human resources officer; Bruce Starnes, III, chief merchandising officer; and Aaron Surasky, senior VP of merchandising operations.

Designed as a dynamic workspace, the hub aims to be more than just a collaborative environment. It is envisioned as a space where creativity converges with execution, enabling teams to deliver impactful, end-to-end solutions.

Acknowledging the contributions of the Innovation Team, the company highlighted their vision and dedication in bringing this initiative to fruition. Advance Auto Parts India expressed optimism about the hub’s potential to inspire teamwork, fuel new ideas, and set a benchmark for excellence in the industry.

In 2022, US-based Advance Auto Parts announced its entry into the Indian market with the inauguration of its GCC in Hyderabad. The 65,000 sq. ft., 500-seater facility marked the company’s official entry into India and aims to drive innovations in supply chain optimisation, competitive pricing, store operations, and customer engagement.

The Hyderabad office houses over 800 employees and more than 200 partner resources.