6 months ago
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Adobe has released GenStudio for Performance Marketing, the newest addition to its GenStudio suite, in a move to streamline content creation and marketing for enterprises. This end-to-end solution is designed to optimise every step of the marketing process, from content planning and creation to management, activation, and performance measurement, enabling brands to deliver personalised customer experiences with greater efficiency.
As part of Adobe’s broader GenStudio ecosystem, this new self-service, AI-first application harnesses generative AI to help brands maximise the value of creative content for social ads, marketing emails, and display campaigns. It bridges the gap between creative and marketing teams by empowering them to rapidly scale campaigns, particularly on high-demand channels like social media and mobile, while integrating data-driven insights to enhance performance.
Adobe has also expanded partnerships with Google’s Campaign Manager 360, Meta, Microsoft Advertising, Snap, and TikTok, allowing brands to activate and adjust campaigns across these platforms seamlessly.
“We’re giving the creative community a powerful new brush to paint the world by putting unprecedented power, precision, and creative control in their hands,” said David Wadhwani, President of Digital Media at Adobe. “With the demand for content projected to grow exponentially, we’re empowering creators to scale the use of their content across marketing, HR, and sales teams.”
This announcement came during Adobe MAX 2024, the world’s largest creativity conference, where the company also introduced over 100 new Creative Cloud features. Innovations powered by Adobe Firefly enable faster collaboration, ideation, and productivity across industries. Major updates to Adobe Express and the all-new Frame.io enhance creative workflows and improve collaboration between teams and stakeholders.
One of the highlights was the beta release of the Firefly Video Model and significant enhancements to Firefly’s Image, Vector, and Design models. These advancements are part of Adobe’s commitment to developing commercial-safe generative AI models aimed at elevating creative output while ensuring creator protection.
Prativa Mohapatra, Vice President & Managing Director of Adobe India, commented, “Generative AI technology is fueling creativity, accelerating ideation, and boosting productivity like never before. At Adobe MAX, we are thrilled to introduce innovations like the Adobe Content Authenticity web app to champion creator protection and attribution, alongside Adobe GenStudio, to accelerate personalised campaigns across channels.”
